FINDING YOUR AUTHENTIC VOICE™ STORYTELLING COACHING
BRAND COACHING
If you are launching a product, starting a business, or even if you need to package yourself for the job market—learn how to set yourself apart with your brand story.
WRITING & SPEAKING COACHING
You have something to say, but how do you get others to care? I'll show you how thinking like a brand
can create a compelling story and a passionate audience.
BRAND COACHING
Want to create passionate converts? I'll show you how.
Brands today have to connect on a personal level with consumers, and it has to be genuine. To do that you must find the soul of the brand: what you are about; what your purpose is. It’s the exact same work life coaches do for individuals. You need a deep understanding of why you matter—and the ability to communicate that to your unique consumer.
Via my method, Finding Your Authentic Voice™, I help brands—and individuals looking to develop a personal brand—strategize success by defining the story only they can tell (P.O.V.), the powerful message their story delivers (relevance), and why their message must be heard (mission).
Who do I help? Established brands needing to redefine their consumer or brand identity and messaging; start-ups and new product launches needing ground-up branding; individuals looking to package themselves for the competitive job market—anyone who wants to create a compelling brand story, and uncover their unique consumer.
What do I do? I can work with you through any and all aspects of brand development:
- Define your consumer sweet spot: Through brainstorming and workshopping, I help you discover your unique consumer, the hyperfocused target of your messaging, who is waiting for you to speak directly to them. They are out there.
- Create a custom branding brief: Comprehensive parameters defining the key elements that determine brand look and messaging—tone and direction: Who is the brand?; Who are you speaking to (unique niche persona)?; What feeling does the brand evoke?; How do you want to be perceived?; What value do you bring?; What are your unique qualities?
- Develop your brand language: From tagline ideation to brand positioning and mission statements
- Outline brand marketing strategies: B2B/B2C communications; branded content and video direction, etc.
- Copywriting for marketing communications: Brand presentations, consumer marketing messaging, newsletters, website content including branded content and blogs
- Design of branded materials: Logo ideation, presentations, social media profile visuals, website creative direction, signage and packaging, premiums, event materials, etc. Creative direction of product shots, head shots, etc.
Contact me to discuss your needs. I'll create a custom plan that suits your unique goals and budget. You can afford this. I'll show you how.
Are you writer or speaker?
I can help you, too!
How do you convince agents, publishers, and readers to care about your work? Or give a talk that makes a real impact? I'll show you how thinking like a brand can create a compelling story and a passionate audience.
WRITING & SPEAKING COACHING
Your fans are out there.
Want to create a must-read? Or an unforgettable talk? Think like a brand.
You have great story to tell, but how do you convince agents, publishers, and readers to care? Or maybe you have to give a motivational speech to your sales team, but you're not sure what to say that will make a difference. That’s where I come in. Via my method, Finding Your Authentic Voice™, I help writers and speakers—at all levels—strategize success the same way brands do: defining the story only you can tell (P.O.V.), the powerful message it delivers (relevance), and why that message must be heard (mission).
Who do I help? Fiction or memoir writers, entrepreneurs writing their first book to establish authority in your field, and anyone who needs to give a compelling talk.
What do I do? I can guide you through any and all aspects of the process—from story ideation to proposal to promotion:
GETTING YOUR IDEA OFF THE GROUND
- Working through what blocks you: understanding the root causes
- Ideating your book or talk using brainstorming techniques to flush out concepts
- Forming your ideas into an actionable “roadmap”
- Sketching out a down-and-dirty short draft or your book or talk
CRAFTING A COMPELLING READ OR TALK
- Identifying your story’s focus: the core theme and ideal audience
- Building a compelling story outline, structure
- For writers: Critiquing and editing your MS with an eye for improving your craft: writing technique, story construct, clarity, pacing and flow, character development and dialogue (if applicable)
- For speakers: Coaching and directing your talk for pacing, clarity, presentation, and impact
PACKAGING YOUR PRODUCT
- Brainstorming book or talk titles that speak to your theme and audience
- Capturing the perfect synopsis and elevator pitch
- Defining positioning and marketing language for your communications, website
- Creating your image: advising you on your bio and head shot (yes, it matters), Website design, and other visual promotions
SELLING YOUR STORY
- Developing a powerful proposal or query letter, pitches (for speakers)
- Strategizing your marketing and promotion plan
- Establishing the most engaging themes for your speaking engagements, book talks (for writers), and press releases
- Coaching your presenting style for lectures, readings, and media interviews
I want you to succeed. As a published author who also has a background in marketing, creative direction, and public speaking, I have a unique approach to the storytelling process: an innate understanding of what makes a story—and your pitch—memorable and marketable. Even if you’ve never written a book, or spoken in public before, I can help make your project a reality. Right now. Contact me.
Not a writer or speaker?
With 20+ years of experience in creative direction and branding, I can help you get any idea off the ground, and communicate its compelling story. From product launches to the creative arts to packaging yourself for the competitive job market, I can help you focus your ideas, find your audience, and build success.
BOOK ME TO SPEAK AT YOUR NEXT EVENT OR WEBINAR
Contact me to to run a Finding Your Authentic Voice™ workshop at your next conference or staff meeting. (Video conferencing also available.) From proposal writing to product & brand brainstorms to powerful presenting and selling, let me show you how you and your team can create a compelling story that sets you apart.